New Look

This coverage explores New Look’s strategy and performance in the UK retail sector, focusing on store operations, product development, marketing campaigns, financial results, and leadership decisions. Reporting highlights how New Look responds to changing consumer trends and competitive pressures — providing insight for executives, managers, and professionals in fashion, merchandising, and retail operations.

  • Apr- 2025 -
    4 April
    Clothing & ShoesNew Look to ‘supercharge’ digital growth with £30m investment

    New Look to ‘supercharge’ digital growth with £30m investment

    New Look has secured a £30m investment from shareholders to accelerate its digital transformation and optimise its online experience for customers. Over the last five years the brand has invested significantly to elevate its digital capabilities: upgrading its website and app, building a social media community of 7m followers, and…

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  • 3 April
    FeaturesIs going private the next big trend in retail?

    Is going private the next big trend in retail?

    Walgreens Boots Alliance was acquired by the American private equity firm Sycamore Partners in a deal valued at up to $23.7bn (£18.3 billion). Around the same time, Pepco Group, owner of Poundland, received interest from potential buyers for its 825-store Poundland business in the UK. With major retailers opting for…

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  • Mar- 2025 -
    17 March
    News-In-BriefToday’s news in brief-17/3/25

    Today’s news in brief-17/3/25

    Fenwick, the family-owned retailer, is facing significant financial challenges, with pre-tax losses widening to £38.1m in the year to January 2024, up from £28.4m the previous year. The company has been operating at a loss for six years due to high inflation, increased costs, and tough market conditions. Despite efforts…

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  • 17 March
    Clothing & ShoesNew Look to open new concept store at Bluewater

    New Look to open new concept store at Bluewater

    New Look is set to relocate to a new 12,120 sq foot concept store at Bluewater.  The new store will open on 3 April and will be located on the Upper Thames Walk. It will feature New Look’s first omni-hub space, integrating new initiatives including digital inspiration, showrooms and displays. …

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  • Jan- 2025 -
    15 January
    AnalysisIs New Look right to close up shops?

    Is New Look right to close up shops?

    The tax increases unveiled in the October 2024 budget have further complicated the outlook for retailers in the new year. One such high street retailer, New Look, which has managed to narrow its pre-tax loss to £21.7m in the year to March 2024, now faces the difficult task of balancing…

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  • 7 January
    CommentStrategic market entry: when to follow and when to challenge

    Strategic market entry: when to follow and when to challenge

    The decision of how to enter a new market represents one of the most critical strategic choices a retailer can make. While conventional wisdom often suggests avoiding direct competition with established market leaders, the reality is more nuanced. Success depends on carefully analysing market conditions and choosing an approach that…

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  • 6 January
    News-In-BriefToday’s news in brief-6/1/25

    Today’s news in brief-6/1/25

    Fast-fashion retailer Shein is set to face scrutiny from a Parliamentary Committee over labour practices in its supply chain. The inquiry, part of the government’s employment rights initiative, also involves Chinese firm Temu. The committee, chaired by ex-Labour minister Liam Byrne, aims to tackle forced labour concerns and inadequate protection…

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  • 6 January
    Clothing & ShoesNew Look to speed up planned closures ahead of tax changes

    New Look to speed up planned closures ahead of tax changes

    New Look is reportedly set to permanently shutter roughly a quarter of its 364 stores when leases expire, putting some of its 8,000 staff at risk, according to The Times.  While the retailer has restructured its store portfolio twice in the past six years and downsized from 600 UK stores…

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  • Oct- 2024 -
    29 October
    News-In-BriefToday’s news in brief-29/10/24

    Today’s news in brief-29/10/24

    The British Retail Consortium (BRC) has urged the chancellor to prioritise keeping prices low as shop price deflation reached 0.8% in October, marking its lowest rate since August 2021. Food inflation also eased, with fresh food and ambient food prices falling. BRC’s CEO Helen Dickinson stressed that although this trend…

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  • 29 October
    High StreetNew Look pre-tax losses narrow despite fall in FY sales

    New Look pre-tax losses narrow despite fall in FY sales

    New Look has reported that its pre-tax losses narrowed from £87.8m to £21.7m for the year to 30 March, despite sales dropping 8.9% to £769.2m due to store closures and “tough” trading conditions.  During the period, New Look saw retail revenues fall by 11.5% to £555.1m, which was impacted by…

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