MySale

This coverage examines MySale’s strategic developments and its acquisition by Frasers Group, offering insights for UK retail professionals overseeing international ecommerce, brand liquidation, and omnichannel operations. It reports on Frasers Group’s £13.6m acquisition of MySale in November 2022, following a contested offer process. The reporting also addresses MySale’s prior restructuring efforts, including the sale of its UK platform Cocosa to BrandAlley and the closure of its UK and US operations. Additionally, it explores how MySale’s integration into Frasers Group serves as a strategic channel for off-price inventory clearance and supports Frasers’ expansion into the Asia-Pacific region.

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