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Marketing

This coverage explores marketing strategy and innovation across the UK retail industry โ€” from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.

  • Jan- 2021 -
    6 January
    CommentHow retailers can build a strong digital presence

    How retailers can build a strong digital presence

    Despite the announcement of a COVID vaccine last week, itโ€™s clear that consumersโ€™ shopping habits wonโ€™t be returning to โ€˜normalโ€™ anytime soon. Even before the crisis, the high street had been fighting a losing battle against Amazon and the wider shift towards e-commerce. This has only accelerated as lockdown restrictions…

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  • 4 January
    Clothing & ShoesMayfair Equity acquires Seraphine in ยฃ50m deal

    Mayfair Equity acquires Seraphine in ยฃ50m deal

    Seraphine has been acquired in a management buy-out fronted by technology investor, Mayfair Equity Partners. The luxury maternity brand was purchased from Bridgepoint Growth and Seraphineโ€™s founder Cรฉcile Reinaud in a deal valuing the business at ยฃ50m. The company reached ยฃ28.1m in sales for the year to 31 March 2020…

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  • Dec- 2020 -
    23 December
    NewsL Brands announces new president and chief HR officer

    L Brands announces new president and chief HR officer

    L Brands has announced new leadership appointments at Bath and Body Works which includes Julie Rosen as president and Deon Riley as chief human resources officer. Rosen and Riley will reportedly work under the leadership of Andrew Meslow, CEO of both L Brands and Bath and Body Works. Rosen will…

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  • 23 December
    AdviceFour positive signals of a happy new year for retailers in 2021

    Four positive signals of a happy new year for retailers in 2021

    The resilience of retail has been a remarkable success story of 2020 in the face of continuing huge challenges. The pandemic has forced new ways of trading, from the obvious ways of ensuring COVID-safe spaces to rethinking how to target consumers spending the majority of their lives at home. For…

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  • 16 December
    AdviceTop tips for email marketing and deliverability this Christmas season

    Top tips for email marketing and deliverability this Christmas season

    With such an unpredictable year coming to a close, one thing is certain: this yearโ€™s festive season will pose an extremely unique set of challenges for marketers. Under normal circumstances, Christmas is a time to come together with family to gather around the fire, exchange gifts, and share joy. However,…

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  • 15 December
    Clothing & ShoesFoot Locker appoints senior VP and CIO

    Foot Locker appoints senior VP and CIO

    Foot Locker has announced the appointment of Himanshu Parikh as senior VP and chief information officer, with immediate effect. In his new role, Parikh will oversee the execution of the groupโ€™s strategic technology agenda, as well as support the company’s โ€œkeyโ€ strategic imperatives and future capability-building and innovation. He will…

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  • 11 December
    AdviceThe show must go on

    The show must go on

    Amazonโ€™s Christmas 2020 advertising campaign perfectly captures the spirit of the nation with itโ€™s story of a ballerinaโ€™s disappointment after a canceled show, and later determination and triumph when she performs solo outside for her community. The message is clear (as the new arrangement of The Queen classic in the…

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  • 7 December
    AdviceRe-energising retail in 2021: Three challenges and one solution

    Re-energising retail in 2021: Three challenges and one solution

    The story of retail in 2020 is one of extreme contrasts. On the one hand, the Amazons, Asos and supermarket operators of the world have all enjoyed tremendous success; on the other, almost every other segment of the industry has been decimated. More than 11,000 chain outlets shut in the…

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  • 2 December
    High StreetBonmarche calls in administrators, 1,500 jobs at risk

    Bonmarche calls in administrators, 1,500 jobs at risk

    Bonmarche has collapsed into administration for the second time this year, placing 1,500 jobs at risk.ย ย  Damian Webb and Gordon Thomson of RSM have been appointed as joint administrators of the store, with the โ€œintention to continue to tradeโ€ while options for the company were explored. In a statement the…

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  • 1 December
    Online & DigitalSosandar sales soar in H1

    Sosandar sales soar in H1

    Online retailer Sosandar has announced that revenue soared by 52% to ยฃ4.28m in the half-year ended 30 September 2020, up from ยฃ2.81m the prior year.ย  Gross profit was ยฃ2.24m, marking a 48% increase against 2019.ย  In addition, the group welcomed a โ€œsignificant improvementโ€ in its EBITDA loss, which narrowed to…

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