Helly Hansen

This section provides in-depth reporting on Helly Hansen, the performance wear brand with strong roots in outdoor, workwear, and sailing apparel. Coverage focuses on UK retail partnerships, wholesale and DTC strategies, product innovations, and international expansion efforts — all curated for apparel buyers, category managers, and executives overseeing sports, outdoor, and technical wear segments. With growing consumer interest in durable and climate-adapted apparel, Helly Hansen’s retail footprint and brand positioning offer key insights for those operating at the intersection of fashion and function.