Fitzrovia
This coverage explores retail developments and commercial trends in Fitzrovia, a distinctive central London district. Reporting highlights store openings, property activity, independent retail concepts, and shifts in consumer behaviour shaping the area’s high streets and shopping destinations. Insights are tailored for retail professionals assessing opportunities, challenges, and market dynamics in this creative and evolving urban retail environment.
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Jan- 2024 -8 JanuaryHigh Street
£90m Oxford Street revamp project to begin in autumn
Westminster City Council has greenlit the £90m renovation of Oxford Street and has set to move the programme forward with construction due to start in autumn 2024. The news comes after the council received positive feedback from more than 1,600 people in the borough, as well as support for all…
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Sep- 2023 -8 SeptemberClothing & Shoes
Focus Brands to open two Avirex stores amid UK expansion
UK-based sports and streetwear distributor, Focus Brands, will be opening two stores for the US military apparel brand, Avirex, on 15 September amid the brand’s expansion in the UK. The first London site is a pop-up on Soho’s Berwick Street and the second is on Fitzrovia’s Eastcastle Street. The openings…
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Jul- 2021 -23 JulyHigh Street
Ted Baker moves HQ to Fitzrovia
Ted Baker has announced plans to move to a new headquarters in central London. The fashion brand has signed a 10-year lease with Westminster City Council, with rent of £900,000 and plans to move to the new building in Fitzrovia, London next summer. The move will allow the group to…
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Jun- 2019 -13 JuneSupermarkets
Lidl to open first central London store amid £500m expansion
Lidl has announced a £500m expansion plan for London, which will see the grocer open its first store in the West End. The investment is planned for the next five years, and will enable Lidl to open over 40 new outlets in London, including in Alperton, East Acton, Hackbridge and…
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Mar- 2019 -12 MarchFeatures
Kabooki: The ‘empty’ pop-up shop
Last month Kabooki, the company behind the Lego Wear license, launched a limited edition collection for adults at a playful pop-up in London, however instead of a shop with rails full of clothing, nothing was inside except plain white walls and some Snapcode – a sort of QR code for…
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