Evans Cycles
This coverage explores Evans Cycles’ operations, strategy, and market role within the UK retail and cycling sectors. Reporting highlights store developments, e-commerce performance, ownership changes, marketing campaigns, and challenges in meeting consumer demand. Tailored for retail executives, brand managers, and operations leaders, the content provides insights into how Evans Cycles adapts to competitive pressures and evolving consumer preferences.
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May- 2022 -6 MayClothing & Shoes
Sports Direct opens £10m Birmingham flagship
Sports Direct is opening its latest flagship store in the heart of Birmingham with a 60,000 square feet concept space that has seen an investment of over £10m. Located on New Street, Sports Direct Birmingham is set across four floors and it will be the first flagship to house USC,…
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Feb- 2022 -8 FebruaryClothing & Shoes
Frasers Group to open new Sports Direct flagship in Manchester
Mike Ashley’s Frasers Group has unveiled plans to open a 50,000sq. ft Sports Direct flagship in Manchester city centre, as part of the group’s strategic flagship roll out. The store will open in The Arndale shopping centre in late 2022 and will house Sports Direct, USC, Evans Cycles and Game…
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Aug- 2021 -4 AugustPeople Moves
Mike Ashley set to step down as CEO of Frasers Group
Mike Ashley is reportedly planning to step down from his role as the CEO of Frasers Group and hand over control to his prospective son-in-law, according to The Telegraph. The Sports Direct boss is reportedly expected to assume the role of deputy chairman following the move, which could be confirmed…
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Jul- 2021 -5 JulyDepartment Stores
House of Fraser staff to face switch to zero-hour contracts
Frasers Group has reportedly entered its House of Fraser staff into consultation regarding a switch to zero-hour contracts. According to Retail Week, the Mike Ashley-owned department store has commenced the process that will impact all store staff below management level. One source told the publication that the consultation began on…
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Apr- 2021 -9 AprilHigh Street
Frasers warns of £200m lockdown hit
Mike Ashley’s Frasers Group has warned that it expects to take a hit in excess of £200m due to the impact of Covid-19 – double what the retailer predicted in February. The group, which owns Sports Direct and House of Frasers, has said that further Covid-19 restrictions are “almost certain”. …
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Mar- 2021 -10 MarchSport & Leisure
Evans Cycles to axe 300 roles
The Mike Ashley-owned Evans Cycles is reportedly set to axe more than 300 roles across the business as Frasers Group looks to cut further costs amid the pandemic. According to The Guardian, store employees will fall from 813 staff to 475, while “hundreds” of remaining store staff are also expected…
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Aug- 2020 -17 AugustSport & Leisure
Mike Ashley’s Frasers Group makes £30m bid for DW Sports
Mike Ashley’s Frasers Group has reportedly made a takeover bid for former rival Dave Whelan’s DW Sports. According to the Sunday Times, Frasers Group has offered £30m to administrators BDO for the DW estate, which comprises 73 gyms and 75 stores. It is also thought that BDO was looking for…
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Feb- 2020 -4 FebruaryClothing & Shoes
Frasers Group acquires stake in Mulberry
Frasers Group has bought a 12.5% stake in luxury fashion brand Mulberry. The Mike Ashley-owned group said the move was a “key strategic priority”, and follows on from previous acquisitions of premium brands. Last November, the former Sports Direct International group rebranded as Frasers Group as part of a “multi-channel…
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Sep- 2019 -12 SeptemberHigh Street
91% of Sports Direct shareholders re-elect Mike Ashley
Over 90% of Sports Direct’s shareholders have voted in favour of founder Mike Ashley’s re-election as a director of the company. A statement from the group’s AGM on Wednesday (11 September) said that 90.99% of votes cast were in favour of re-electing Ashley, with just over 9% voting against it. …
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Aug- 2019 -16 AugustHigh Street
Sports Direct shutters eight Jack Wills stores
Sports Direct has announced the closure of eight Jack Wills stores, according to a report by the Financial Times. The affected shops are located in Marlborough, Derby, Reigate, Rock, Tunbridge Wells, Durham, Kingston and St Albans. Sports Direct acquired Jack Wills from administration on 6 August, after administrators KPMG accepted…
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