Dreams
This coverage focuses on Dreams’ operations and strategy within the UK retail sector, offering insights for professionals overseeing store performance, brand development, and omnichannel retail. It examines store openings and closures, marketing initiatives, leadership appointments, and digital commerce strategies — providing context on how the retailer navigates market trends and consumer behaviour to inform strategic decisions.
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Jun- 2023 -8 JunePeople Moves
Bensons for Beds appoints chief retail officer
Bensons for Beds today has confirmed the appointment of Paul Owen to join its leadership team as chief retail officer. Owen will join Bensons after almost three years as board member and director of store operations for Magnet Limited. The group said he has “significant experience” of the bed and…
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Nov- 2022 -23 NovemberHigh Street
Dreams provides £5m cost of living support package for staff
Bed retailer Dreams has announced that it is providing support for its staff during the cost of living crisis, starting with a £5m package as part of its “people first strategy”. The company plans to advance a pay raise that was due in April 2023 to December 2022. The pay…
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May- 2021 -27 MayHigh Street
Tempur Sealy to acquire Dreams for £335m
Tempur Sealy International, a global bedding provider, has announced an agreement to acquire specialty UK bed retailer Dreams for $475m (£335m). The deal, which will take place between Tempur and an affiliate of Sun Capital Partners, is set to accelerate the group’s growth the the UK bedding marking. Acting as…
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Jun- 2019 -19 JuneHigh Street
Dreams posts sales and profits growth for fifth consecutive year
Bed retailer Dreams has reported an increase in both sales and profits for the fifth consecutive year. In its full-year results for the year ending 24 december 2018, Dreams recorded a 2.9% increase in sales to £309m, up from £300m the previous year. Group profits before tax was also up…
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