Decathlon
This coverage explores Decathlon’s strategy and performance in the UK retail market, providing insights for executives, managers, and brand professionals. Reporting includes store openings and refurbishments, marketing campaigns, product innovations, leadership changes, and the brand’s positioning within the sports and outdoor equipment sector. The analysis supports professionals in understanding Decathlon’s growth plans, customer engagement, and competitive role in the market.
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Oct- 2023 -24 OctoberNews
Today’s news in brief-24/10/23
Furniture retailer ScS has agreed to be acquired by Italian brand Poltronesofà in a £99.4m deal. This acquisition, representing a premium of 66% to the closing price per ScS share in October, has been recommended to shareholders and is expected to be completed in early 2024. Poltronesofà views this as…
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24 OctoberSport & Leisure
Decathlon launches nationwide buyback service
Decathlon has announced the launch of a buyback service in 50 of its stores across the country. The scheme will allow customers to trade in old sports equipment in exchange for in-store credit. The first leg of the initiative will focus on bicycles, with the service later expanding to all…
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Mar- 2023 -30 MarchSport & Leisure
Decathlon launches UK first rental scheme
Sports retailer Decathlon has launched a rental service across all of its UK stores, becoming the first sports retailer in the country to do so. The rental service has been rolled out across all UK stores following a successful trial at four stores, where customers found that the offering allowed…
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Jan- 2023 -9 JanuarySport & Leisure
Decathlon to introduce ‘movement breaks’ to boost staff wellbeing
Decathlon has introduced ‘movement breaks’ to all 1,655 of its members of staff in the UK to “improve mental wellbeing during the difficult month of January” and has also called on other businesses to do the same. Decathlon, the sports retailer, has introduced the workplace initiative following new research that…
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Mar- 2022 -21 MarchDIY
Decathalon owners face backlash over Russian expansion plans
The French owners of sporting goods store Decathlon could be set to face public backlash after being accused of profiting from Russia’s invasion of Ukraine amid reports it has set out plans to increase its presence in the country. According to The Telegraph, its owners the Mulliez family plan to…
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Mar- 2021 -25 MarchSport & Leisure
Decathlon moves to 35,000 sq ft Trinity Leeds store
Decathlon UK has announced it will be moving to a new 35,000 sq ft flagship store in Trinity Leeds, which is owned by property company Landsec. Opening later this month, the store will be housed in a former BHS site which spans over two floors, and will initially focus on…
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Nov- 2019 -19 NovemberComment
What retailers can learn from Europe’s top performers about transformation
With e-commerce being the fastest growing segment of the retail market in Europe and North America, it would be natural to assume that the online store should be the key focus for retailers. However, in reality, this is not so clear-cut. Following recent research from Google and e-commerce consultancy Practicology,…
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