Baby Boomers

UK serial returners to drive £6.6bn in online returns in 2024

The retail sector is currently seeing a surge in the number of ‘serial returns’, with an estimated £6.6bn of online…

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In Zenners we trust: Why D2C makes sense for over-55s

Once dubbed Silver Surfers, and more commonly known as Baby Boomers, the UK’s army of over-55 consumers has been transformed…

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New lockdowns edge consumer confidence to near-record low

The final quarter of 2020 saw consumer confidence fall by 1%, to a near-record low -17%, according to the latest…

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Four tips to mastering millennial brand loyalty

Millennials can be demanding – they want variety, they want value for money, and they want everything to be available…

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It’s time for brands to prioritise the happiness of millennial shoppers

We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal…

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The role artificial intelligence has to play in retail

There’s no doubt about it; the retail sector is in the middle of a revolution. While customer service has always…

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Millennials – The leaders of the retail revolution

Millennials – the largest generation since the Baby Boomers – will come into their own by 2020. Born between 1980…

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Move over Millennials, there’s a new customer in town – meet ‘Generation Z’

A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…

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