Baby Boomers
This coverage explores the consumer behaviour, spending patterns, and retail engagement of Baby Boomers within the UK market. Reporting includes insights into their preferences for in-store shopping experiences, brand loyalty, value-driven purchasing decisions, and increasing adoption of digital platforms. The content supports retail professionals in tailoring strategies to effectively engage this influential demographic.
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Dec- 2025 -10 DecemberOnline & Digital
Only 7% of shoppers to buy solely in stores this Xmas, CACI finds
Just 7% of UK consumers intend to shop exclusively in stores for Christmas gifts this year, according to new analysis from the data firm Caci, underlining how few shoppers now rely on a single physical channel. The research shows that a further 6% plan to shop only online. The overwhelming…
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Jun- 2025 -10 JuneFeatures
Why the mood economy is shaping the retail landscape
Retail therapy is nothing new. For decades, shoppers have found comfort in the act of buying here and there to lift their mood, mark a moment, or simply to reclaim a sense of control. But lately something feels different in Britainโs buying habits, and it runs deeper than the occasional…
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Oct- 2024 -21 OctoberClothing & Shoes
UK serial returners to drive ยฃ6.6bn in online returns in 2024
The retail sector is currently seeing a surge in the number of โserial returnsโ, with an estimated ยฃ6.6bn of online returns in 2024, according to the Annual Returns Benchmark Report 2024 conducted by returns specialists ZigZag, in partnership with Retail Economics. The report stated that serial returners, accounting for one…
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Jun- 2021 -24 JuneAnalysis
In Zenners we trust: Why D2C makes sense for over-55s
Once dubbed Silver Surfers, and more commonly known as Baby Boomers, the UKโs army of over-55 consumers has been transformed from an e-commerce afterthought into an online shopping force. Driven by the pandemic to browse and buy digitally while stores were shuttered, this generation is now as au fait with…
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Feb- 2021 -1 FebruaryCoronavirus
New lockdowns edge consumer confidence to near-record low
The final quarter of 2020 saw consumer confidence fall by 1%, to a near-record low -17%, according to the latest Deloitte Consumer Tracker.ย It found with the exception of personal finances, all other measures of confidence were below year-on-year comparisons, with โhealth and wellbeingโ, and โchildrenโs education and welfareโ categories…
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Dec- 2019 -5 DecemberAdvice
Four tips to mastering millennial brand loyalty
Millennials can be demanding โ they want variety, they want value for money, and they want everything to be available to them at the touch of a button โ and quickly. Their demands are being met โ from fast-fashion retailers delivering clothes to their doorstep the next day to Netflix…
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Mar- 2019 -25 MarchAdvice
Itโs time for brands to prioritise the happiness of millennial shoppers
We now exist in a world where technological innovation is empowering customers to expect more from the brands they deal with, to switch when theyโre not happy or satisfied, and share their negative experiences online. Results from a recent study show that millennials can be particularly hard to please. Over…
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Apr- 2018 -4 AprilAnalysis
The role artificial intelligence has to play in retail
Thereโs no doubt about it; the retail sector is in the middle of a revolution. While customer service has always been important, itโs customer convenience thatโs now king. PwCโs 2018 consumer insights survey found that 40% of online shoppers would pay more for same-day delivery and 62% expected their orders…
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Mar- 2018 -29 MarchAnalysis
Millennials โ The leaders of the retail revolution
Millennials โ the largest generation since the Baby Boomers โ will come into their own by 2020. Born between 1980 and 2000, this group represents the worldโs first truly digital generation. Already a potent force in todayโs society, millennial purchasing power will continue to gain momentum, with recent Accenture research…
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9 MarchAdvice
Move over Millennials, thereโs a new customer in town โ meet โGeneration Zโ
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part of a generation where tech disruption is the norm, โGoogling itโ is how you find out information and Facebook is for parents. It is a generation that spends around 7.6…
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