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ASOS

This coverage analyses ASOS’s business strategy, market performance, and role within the UK retail industry. Reporting covers financial results, e-commerce initiatives, supply chain developments, marketing campaigns, product launches, and leadership decisions. With a focus on commercial outcomes and operational strategy, it provides valuable insights for retail executives, brand managers, and professionals monitoring online fashion retail and digital transformation.

  • May- 2024 -
    17 May
    NewsToday’s news in brief-17/5/24

    Today’s news in brief-17/5/24

    Asos is set to enter the Indian market through a new long-term partnership with Reliance Retail, marking Asos’ first country-wide exclusive retail partnership. Reliance Retail will manage the exclusive retail presence of Asos’s brands both online and offline across India, utilising various retail formats including exclusive brand stores and digital…

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  • 17 May
    Clothing & ShoesAsos to debut in India following Reliance Retail partnership

    Asos to debut in India following Reliance Retail partnership

    Asos is set to debut in India following a new long-term partnership with Reliance Retail, India’s leading retailer.Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for Asos across all of its online and offline channels in India.  Reliance Retail will introduce Asos’s curated portfolio of…

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  • 13 May
    FeaturesThe hidden power of retail partnerships

    The hidden power of retail partnerships

    In the retail landscape, collaboration has emerged as a strategic cornerstone for success. From co-branded product launches to joint marketing campaigns and shared retail spaces, partnerships are not just a trend but a transformative force driving innovation and growth.  In the UK, retailers are harnessing the power of collaboration to…

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  • 13 May
    Department StoresJohn Lewis appoints new fashion director

    John Lewis appoints new fashion director

    John Lewis has announced the appointment of Rachel Morgans as its new director of finance. Morgans is currently working as creative consultant to brands in the UK and US and will join the company in June 2024. She has almost 30 years’ of experience in the fashion industry and holding…

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  • Apr- 2024 -
    18 April
    NewsToday’s news in brief-18/4/24

    Today’s news in brief-18/4/24

    Shein is among several retailers expressing interest in acquiring Topshop from Asos, according to reports. Asos has received continuous interest from various high-profile retailers, with Authentic Brands Group also showing interest. The potential sale of Topshop by Asos follows its widening losses and a decline in sales, partly attributed to…

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  • 18 April
    Clothing & ShoesShein revives interest in acquiring Topshop

    Shein revives interest in acquiring Topshop

    Shein is reportedly amongst a “number” of retailers still interested in acquiring the Topshop brand from Asos. According to The Times, Asos has received “non-stop interest” from a range of high-profile retailers, including the fast-fashion giant.  Authentic Brands Group (ABG), which now owns Ted Baker and Forever 21, is also…

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  • 17 April
    Clothing & ShoesAsos losses widen to £120m in H1 as sales fall 18%

    Asos losses widen to £120m in H1 as sales fall 18%

    Asos has seen its losses deepen to £120m in the first half of the year, a 32.6% increase compared to the same period last year, as sales fell by 18% to £1.5bn over the period.  The dip in sales was attributed to planned discounting to clear old stock, a move…

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  • 8 April
    Clothing & ShoesBRC boss warns greenwashing crackdown will discourage retailers

    BRC boss warns greenwashing crackdown will discourage retailers

    The CEO of the British Retail Consortium, Helen Dickinson, has warned that the CMA’s crackdown on greenwashing risks retailers scaling back their sustainability efforts.  Dickinson’s comments to The Times follows the CMA’s announcement that it had secured “landmark changes” after the authority investigated the eco-friendly claims made by Asos, Boohoo…

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  • Mar- 2024 -
    27 March
    NewsToday’s news in brief-27/3/24

    Today’s news in brief-27/3/24

    Fashion giants ASOS, Boohoo, and George at Asda have pledged to overhaul their green marketing tactics following a Competition and Markets Authority (CMA) investigation. The CMA’s scrutiny was prompted by concerns of greenwashing in the fashion industry. The firms will now ensure that their green claims are clear, specific, and…

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  • 27 March
    Clothing & ShoesAsos, Boohoo and Asda commit to green claim changes after CMA probe

    Asos, Boohoo and Asda commit to green claim changes after CMA probe

    Asos, Boohoo and George at Asda have committed to change the way they display, describe, and promote their green credentials, after the Competition and Markets Authority (CMA) launched an investigation to scrutinise their fashion ‘green claims’. The CMA launched the review in July 2022 having identified concerns of possible greenwashing…

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