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ASOS

This coverage analyses ASOS’s business strategy, market performance, and role within the UK retail industry. Reporting covers financial results, e-commerce initiatives, supply chain developments, marketing campaigns, product launches, and leadership decisions. With a focus on commercial outcomes and operational strategy, it provides valuable insights for retail executives, brand managers, and professionals monitoring online fashion retail and digital transformation.

  • Oct- 2024 -
    21 October
    Clothing & ShoesUK serial returners to drive £6.6bn in online returns in 2024

    UK serial returners to drive £6.6bn in online returns in 2024

    The retail sector is currently seeing a surge in the number of ‘serial returns’, with an estimated £6.6bn of online returns in 2024, according to the Annual Returns Benchmark Report 2024 conducted by returns specialists ZigZag, in partnership with Retail Economics. The report stated that serial returners, accounting for one…

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  • 10 October
    News-In-BriefToday’s news in brief-10/10/24

    Today’s news in brief-10/10/24

    Asos has finalised the sale of Topshop and Topman to Heartland, a joint venture led by Bestseller, with Heartland acquiring a 75% stake for £135m while Asos retains 25%. This move follows Asos’ September decision to divest these brands amidst a business refinancing. Asos will retain design and distribution rights…

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  • 10 October
    Clothing & ShoesAsos completes Topshop sale

    Asos completes Topshop sale

    Online fashion retailer Asos has completed the sale of Topshop and Topman brands to a joint venture led by Heartland for an undisclosed sum. The news comes after Asos announced its plans to offload the brands on 5 September 2024, amid a refinancing of the business. Following the sale, Heartland,…

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  • Sep- 2024 -
    25 September
    NewsToday’s news in brief-25/9/24

    Today’s news in brief-25/9/24

    Asos, facing significant financial challenges, has initiated consultations to potentially cut over 200 jobs at its head office. The move comes amidst a restructuring aimed at reversing recent heavy losses, including a £120m increase in half-year losses and an 18% decline in sales. Asos plans to streamline operations and focus…

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  • 25 September
    Clothing & ShoesAsos to axe more than 200 head office jobs

    Asos to axe more than 200 head office jobs

    Asos could reportedly axe over 200 jobs at its head office as it mulls a restructuring amid recent heavy losses at the company. According to The Mirror, head office employees now face job losses as the company is looking to streamline the business in a bid to return to profit.  Asos…

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  • 9 September
    NewsToday’s news in brief-9/9/24

    Today’s news in brief-9/9/24

    Asos has declined a £215m bid for Topshop from Shein and Authentic Brands Group, choosing instead to proceed with a joint venture alongside Heartland, an investment firm owned by retail billionaire Anders Povlsen. This decision values Topshop and Topman at £180m, with Asos selling a 75% stake for £135m. The…

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  • 9 September
    NewsGymshark appoints new chief people officer

    Gymshark appoints new chief people officer

    Gymshark has announced the appointment of Sian Keane to the role of chief people officer.  Keane is the latest in a series of senior appointments at Gymshark, following Mat Dunn joining from Asos as chief financial officer, Carly Natalizia (formerly O’Brien) joining from The Very Group as chief digital officer…

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  • 9 September
    Online & DigitalAsos rejected £215m Shein Topshop bid for lower offer

    Asos rejected £215m Shein Topshop bid for lower offer

    Asos reportedly declined a £215m bid for Topshop from Shein and Authentic Brands Group, in favour of its joint venture with Heartland, according to The Sunday Times. The retailer agreed to sell a 75% stake in Topshop and Topman for £135m in a deal that valued the two brands at…

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  • 6 September
    NewsToday’s news in brief-6/9/24

    Today’s news in brief-6/9/24

    Burberry, a fixture in the FTSE 100 for the past 15 years, has been demoted to the FTSE 250 following a steep decline in its share price, which has plummeted by around 50% over the last six months. The luxury fashion house has been hit hard by a slowdown in…

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  • 6 September
    High StreetH&M revives Cheap Monday with new collection

    H&M revives Cheap Monday with new collection

    H&M has announced the relaunch of Cheap Monday with a new denim collection featuring American artist Nessa Barrett. As a result of this, Asos has become one of the exclusive retailers of the brand originally established in 2004. The new Cheap Monday collection will feature an assortment of denim, from…

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