ASOS
This coverage analyses ASOS’s business strategy, market performance, and role within the UK retail industry. Reporting covers financial results, e-commerce initiatives, supply chain developments, marketing campaigns, product launches, and leadership decisions. With a focus on commercial outcomes and operational strategy, it provides valuable insights for retail executives, brand managers, and professionals monitoring online fashion retail and digital transformation.
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Oct- 2018 -17 OctoberClothing & Shoes
ASOS reports 26% sales increase
Online fashion retailer ASOS has posted a 26% increase in its sales to £2.4bn compared with £1.9bn the previous year. UK retail sales accounted for £861m while its international retail sales amounted to £1.5bn for the full year to 31 August 2018. The group’s revenues also grew by 26% to…
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16 OctoberAdvice
How the ‘customer experience’ can improve inclusivity in-store
Next month, a number of British retailers including Asda, Marks and Spencer, Sainsbury’s, Barclays and Argos will be coming together in aid of ‘Purple Tuesday’ – the first accessible shopping day in the UK. Co-ordinated by the disability organisation Purple and endorsed by the government, Purple Tuesday is all about…
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11 OctoberOnline & Digital
ASOS launches voice-activated shopping
ASOS has claimed to be one of the first fashion retailers in the UK to launch on Google Assistant, meaning customers can discover products across popular categories using their voice. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying: “Hey Google, talk…
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Aug- 2018 -31 AugustComment
Can VAT help save the High Street?
There are growing calls for an ‘online sales tax’ (OST) to redress the balance between physical and digital retailing but a fiscal solution may have to be more intricate – and how VAT is levied may be part of the answer. We’re all familiar with being asked in sandwich bars…
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7 AugustAdvice
Why online retailers must embrace innovation to capture the ‘almost customer’
British retail habits are shifting. The well-documented trend towards online shopping, as evidenced by the demise of bricks-and-mortar brands and the rise and rise of digital challengers such as ASOS, has seen us become a nation of click-happy shoppers. From fast fashion to furniture, we turn to e-commerce outlets to…
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3 AugustAdvice
How to future proof your SEO strategy in a voice search world
By 2020, 50% of all searches will be done via a virtual assistant or voice search device. In 2015, the year of Comcast’s survey, this prediction seemed almost far-fetched. Not so today. Mobile and voice search are currently the top two SEO search terms [Buzzsumo]. Voice search in particular has…
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1 AugustClothing & Shoes
Zara unveils new delivery plans to compete with Asos and Boohoo
Zara has announced new delivery plans in order to compete with Asos and Boohoo, the new plans will see it combine its physical and online inventories. The combined inventories will mean items will be shipped from stores, with customers who live closer to stores will be able to get their…
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Jul- 2018 -12 JulyOnline & Digital
Asos sales jump 22% but full year may disappoint
Asos has posted a 22% increase in sales during the four months ending 30 June, yet warned that full-year sales growth will be at the “lower end” of expectations. The online fashion retailer said group revenue reached £823.9m with UK sales, which saw 23% growth, making up for a third…
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3 JulyOnline & Digital
ASOS appoints former ITV boss Adam Crozier as new chair
Online fashion retailer ASOS has announced that it has appointed Adam Crozier as its new chair and non-executive director. Crozier will replace Brian McBride, who steps down on 29 November 2018 following the company’s next AGM, after six years in the role. He has extensive boardroom experience, with directorships of…
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Jun- 2018 -28 JuneOnline & Digital
ASOS partners with London College of Fashion for pilot course
ASOS has announced that it is piloting a training programme on circular fashion for its designers, in partnership with London College of Fashion’s Centre for Sustainable Fashion (CSF). Last year, the online retailer pledged to deliver the training as part of its 2020 Circular Fashion Commitments, which were signed at…
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