ASOS
This coverage analyses ASOS’s business strategy, market performance, and role within the UK retail industry. Reporting covers financial results, e-commerce initiatives, supply chain developments, marketing campaigns, product launches, and leadership decisions. With a focus on commercial outcomes and operational strategy, it provides valuable insights for retail executives, brand managers, and professionals monitoring online fashion retail and digital transformation.
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Nov- 2025 -21 NovemberClothing & Shoes
ASOS losses narrow in FY25 amid cost cutting strategy
ASOS has narrowed its adjusted losses before tax from £181.2m to £98.2m in the 52 weeks to 31 August, as cost reductions and a stronger full-price sales mix lifted profitability. The online retailer delivered adjusted EBITDA of £131.6m for the year, up £51.5m on 2024. Gross margin rose to 47.1%,…
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13 NovemberClothing & Shoes
ASOS secures new financing deal amid turnaround plans
ASOS has refinanced its asset backed loan facility, securing £87.5m in extra liquidity and extending its debt maturity to 2030. The company said the move provides “increased financial flexibility” and will cut annual cash interest costs by about £5m compared with its previous arrangement with Bantry Bay. The online fashion…
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12 NovemberClothing & Shoes
AllSaints appoints Sean Trend as CFO
AllSaints has appointed Sean Trend as its new chief financial officer. Trend will join the group in February 2026, replacing Elaine Deste who is retiring after nearly six years in the role. He joins from ASOS, where he has held a variety of senior executive roles since joining in 2017,…
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Oct- 2025 -6 OctoberDepartment Stores
John Lewis appoints new director of merchandising
John Lewis has appointed Anna Milne as its new director of merchandising, a new role that will be part of John Lewis management board. Most recently, she has been the merchandising director for the luxury lifestyle brands Net-A-Porter and Mr Porter. Milne has nearly 20 years of experience in retail,…
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Sep- 2025 -30 SeptemberClothing & Shoes
ASOS forecasts lower FY earnings amid turnaround plan
ASOS has warned that full-year earnings and sales may lag behind expectations, despite reporting higher gross profit margins and reduced costs over the period. While EBITDA has risen by more than 60% year-on-year, it is expected to be on the lower end of a £130m to £150m guided range, with…
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24 SeptemberPeople Moves
M&S appoints former Asos exec as transformation director
Marks and Spencer has announced the appointment of former Asos managing director, Jag Weatherley, as transformation director for its fashion, home and beauty business. Weatherley, who will take up the role in January 2026, joined Asos in 2012 as head of merchandising and went on to hold a series of…
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9 SeptemberSupply Chain
ASOS signs landmark agreement to secure supply chain workers’ rights
ASOS has signed a legally-binding, landmark agreement with the International Transport Workers’ Federation (ITF) to protect transport workers’ rights and safety across its supply chains. Under a legally-binding human rights due diligence (HRDD) agreement, ASOS and the ITF will cooperate in conducting HRDD in ASOS’ transport operations and logistics. ITF…
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4 SeptemberClothing & Shoes
Topshop to return to high street through John Lewis partnership
Topshop and Topman will return to the high street through a new partnership with John Lewis, five years after it closed all of its UK stores. From February 2026, Topshop will be available in 32 John Lewis stores while Topman will be available in six. The brand will also be…
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3 SeptemberSupply Chain
ASOS partners with TrusTrace to boost fashion supply chain compliance
ASOS, the global fashion retailer, has announced plans to enhance its supply chain transparency and resilience, strengthen risk management, and support compliance across its global value chain via a strategic partnership with TrusTrace. As part of its ongoing Fashion with Integrity strategy, ASOS is investing in robust traceability infrastructure to…
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Aug- 2025 -28 AugustPeople Moves
BRC appoints Jo Whitfield as chairman-elect
The British Retail Consortium (BRC) has appointed Jo Whitfield CBE as its next chair, succeeding Andy Higginson when his term ends on 2 October 2025. Whitfield has 25 years’ experience in retail, including senior roles at Matalan, the Co-operative Group and Asda. She is currently a non-executive and audit chair…
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