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Macy Hong has stepped down from her position as head of loyalty and customer engagement at Asos after more than three years with the company.
In a LinkedIn post, Hong confirmed she joined Yoto as the director of acquisition, retention, ecommerce and Amazon.
During her tenure at ASOS, she managed commercial and digital teams across loyalty and customer propositions.
Hong was responsible for the UK-wide launch of ASOS.WORLD, the brand’s membership programme, and oversaw the global Premier next-day delivery subscription.
Her role also involved the development of consumer-facing AI tools, including the retailer’s first digital stylist experience.
Hong joined Asos in 2021, serving in strategy and operations before being promoted to marketing and customer growth and chief of staff to the chief marketing officer.
She held the head of loyalty position from April 2025 until February 2026.
Before joining Asos, Hong served as a senior strategy manager at the travel startup Pollen and spent four years as a consultant at Boston Consulting Group (BCG).
Her consulting experience included strategy development for retail, travel, and financial services firms in North America and Asia.
