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Email marketing – five personalisation opportunities you may be missing

Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that tells you when a product you’re actively interested in is on promotion or being sent a tailored, relevant offer for your birthday is something to be welcomed rather than ignored.…

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Move over Millennials, there’s a new customer in town – meet ‘Generation Z’

A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part of a generation where tech disruption is the norm, “Googling it” is how you find out information and Facebook is for parents. It is a generation that spends around 7.6…

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Break down the walls: overcoming three main barriers to conversions

We are constantly trying to come up with reasons why we should not purchase a product, so the job of a retailer is to make the transaction journey as smooth as possible so visitors to your online store or marketplace become customers. Here is our advice on how to break…

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Technology – the key to truly seamless, frictionless shopping

In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient…

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Why SD-WAN will prove pivotal in the retail revolution

Software defined Wide Area Networking (SD-WAN) is a relatively new concept in Europe but retailers could and should be very interested in this technology. With the network becoming increasingly strategic and companies struggling to find the skills and resource needed to deliver a network that supports more and more demanding…

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PPC challenges facing retailers

  We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are completely new to it or those who have little experience in running a retail PPC account. So we’re taking a look at some of the common PPC challenges facing retailers…

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The Impact of the Latte Levy

In January this year, a cross-party committee of MPs produced a report on disposable packaging, with the focus on coffee cups. The report called for a 25p charge on disposable hot drink cups to be implemented, nicknamed the ‘latte levy’, with the tax helping to fund improvements in the cups…

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Delivery heroes will win the day: takeaways from The Delivery Conference 2018

Last week’s Delivery Conference was themed “Leaders and Heroes” and as I absorbed the sense of mission and energy among the delegates it struck me that this was a very appropriate theme for an industry that has its roots far back in history, where often it took a heroic physical…

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Cyber security threats in retail

Retailers have had little choice but to transform their IT infrastructure as customers increasingly move to online shopping and high street-based revenues decline. Retailers and most of their customer interactions and data are now online and as such, many retailers are adopting Cloud for some, or all, of their customer-facing…

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What omnichannel really means for the modern retailer

Life is busy and time is scarce. Digitisation has encouraged people to look for easy, simple and efficient solutions to challenges they face in their daily lives. These rules are no different in the retail sector. Consumers want to buy and retailers want to sell, it’s as simple as that.…

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