Comment
Comment features expert perspectives and thought leadership from across the UK retail industry. This section includes opinion pieces, analysis, and commentary from senior retail executives, analysts, and sector specialists on the commercial, strategic, and operational forces shaping retail. Retail Sector’s Comment coverage explores issues such as consumer behaviour shifts, technology adoption, sustainability, regulation, and leadership — providing retail professionals with authoritative insight to inform decision-making and strategic planning.
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Mar- 2018 -22 March
How the personal touch drives retail success
Retailers today have to go the extra mile to secure customers’ attention. Tactics, like personalisation, which previously were labelled ‘nice to have’, are now essential. Indeed, brands looking to succeed in this changeable marketplace, must create personalised experiences through the customer journey to meet rising expectations. Those that do it…
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20 March
Generation Z: The future of bricks-and-mortar?
Generation Z is often perceived as the age group ready to knock the final nail into the coffin of the High Street. Having lived throughout the largest technological boom in history, and spent a large chunk of their lives living vicariously through their phone, one could expect a complete disinterest…
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19 March
How to ensure GDPR doesn’t kill your data capture efforts
Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the end of useful data. There are still ways in which businesses can continue to gather useful data and, crucially, help gain customer trust at the same time. Here are the…
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16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They represent a consistent percentage of AdWords traffic for most retailers, and as such it’s vital that you set up and optimise your Google Shopping Campaign effectively, in order to compete…
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14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically on affluent consumers (defined as internet users aged 16-64 that fall into the upper quintile of GWI’s social grading segmentation). The research found that direct communication from brands is very…
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13 March
The rise of automated customer care
In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective ways to provide rapid customer service while maintaining a quality customer experience. We’re seeing a move from focusing on customer experience, to customer convenience. According to cloud computing company Salesforce,…
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12 March
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that tells you when a product you’re actively interested in is on promotion or being sent a tailored, relevant offer for your birthday is something to be welcomed rather than ignored.…
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9 March
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part of a generation where tech disruption is the norm, “Googling it” is how you find out information and Facebook is for parents. It is a generation that spends around 7.6…
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8 March
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of a retailer is to make the transaction journey as smooth as possible so visitors to your online store or marketplace become customers. Here is our advice on how to break…
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7 March
Technology – the key to truly seamless, frictionless shopping
In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient…
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