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May- 2018 -31 May
The real cost of ‘freeturns’ for retailers?
In today’s hyper-competitive online environment, ecommerce directors face a difficult choice when it comes to the thorny issue of online return policies. Despite being hugely appealing to consumers, free returns can have a catastrophic impact on retailers’ margins. According to industry experts Clear Returns, the cost of processing online returns…
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30 May
Retail survival tactics that work
The so-called retail apocalypse has hit both long-standing high street giants and hardworking independent retailers, although some brands are proving their resilience. Despite the fact that there were more store closures in 2017 than in any year since 2010 there is some good news amidst the gloom that could help…
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24 May
Reinforce the mobile-first consumer mindset
A Q1 Global Commerce Review, which reveals a rapid increase in the use of smartphones for retail purchases in the UK found that Q1 2018 saw a 66% increase in smartphone purchase growth rate compared to Q4 2017, highlighting the increasing speed at which shoppers are adopting mobile as their…
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23 May
Retailers Beware: TreasureHunter source code released
Recently, a cybersecurity research firm announced that another Point of Sale (POS) malware attack was released into the wild. In this instance, it was the source code for malware called TreasureHunter. While the malware itself has been around since 2014, the fact that the source code is now readily available…
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22 May
The deadline approaches for GDPR compliance – are you ready?
Unless you’ve been in a media blackspot, you are likely to know that 25 May will mark the arrival of the much anticipated General Data Protection Regulation (GDPR). The introduction of this legislation is the biggest shakeup to data privacy regulations that this country has seen in close to 20…
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21 May
How to motivate your retail staff
Recent CV-Library research has revealed that 84% of retail workers have hit a career ‘slump’, where they felt their work was no longer fulfilling. From the findings, it’s clear that action needs to be taken by employers in this industry to ensure that these feelings don’t affect the wider company.…
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18 May
Retailers Guide to PPC Ad Scheduling
Ad scheduling is not uncommon in the retail sector, and almost all PPC managers will use this tool to their advantage; it allows you to choose specific hours and days of the week that you would like your ads to run. It’s unlikely that you will run your AdWords account…
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17 May
Why retailers should be using an omnichannel strategy to transform customer journeys
The basic principle of an omnichannel strategy is that retailers put customers (not platforms) at the centre of their customer communications. Whatever platform or channel the customers wants to use is just fine. The obvious benefit of this approach is that it creates a unified view of the customer. Customer…
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16 May
The rise of next-generation digital spaces in the retail sector
Imagine that as you enter the airport, there is a personalised message welcoming you, and then further tailored messaging accompanies you throughout your shop, bar and restaurant visits. Then it finally directs you to your departure gate, where you arrive fully informed and having enjoyed a variety of targeted promotions…
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15 May
Five insights to drive momentum in the retail sector
Businesses around the world are in the midst of an intense period of transformation. Not only are consumers taking charge of where, when and how they shop, but the rise of automation is having a profound impact on how businesses engage with their customers. A recent study by Deloitte argues…
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