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Jun- 2018 -20 June
Amazon overreacting; returns are a crucial retail indicator
Amazon has kicked up a furore by banning consumers who return too many items on its site. Sure, rising return…
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19 June
‘What’s In Store For You’ – Can PPC drive store sales?
Pay-per-click (PPC) advertising has traditionally been seen as a tool to drive online sales. However, with developments in technology –…
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18 June
Solving the age-old problem of returns
Returns, the ‘dirty’ word in retail, are a recurring nightmare for staff and customers alike. It’s something we can all…
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15 June
Why CSR is good for business as well as the environment
No longer are the social and environmental activities of businesses treated as additional or voluntary projects. Corporate Social Responsibility (CSR)…
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14 June
How to use the peak-end rule as a framework for a strong customer journey
Last week my partner and I went to a new casual-dining place near our flat. It’s the kind of place…
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13 June
Narrowing the split: The gender pay gap in e-commerce
The gender pay gap has been a topic of conversation throughout 2018 with the heightened publicity surrounding the BBC’s salaries,…
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12 June
Fast Fashion: The global battle
The fast fashion landscape is a crowded space. Spend a couple of minutes on a train platform, browsing Instagram, scrolling…
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11 June
SEO: Tools and techniques to maximise SEO in 2018
Driving visibility and organic traffic for your website through optimised SEO is becoming increasingly difficult. However, there are tools and…
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8 June
Rebranding the high-street – the experience way
“Britain’s ‘doomed’ high street to see 100,000 shops close by 2022 unless action taken now” read one national media headline…
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6 June
Enabling an augmented reality for retailers
There is no getting away from the fact that consumer expectations are higher than ever when it comes to their…
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