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Oct- 2019 -10 October
Retail by numbers: Top priorities as the festive season approaches
The retail industry is experiencing unique setbacks and opportunities in an evolving digital ad landscape. According to eMarketer, the UK retail industry will account for 14.7% (£2.16bn) of digital ad spend in 2019. As the holiday shopping season approaches, what are some of the top priorities for retail marketers this…
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9 October
Enhancing the retail customer experience through data
The dawn of modern consumerism means today’s customers increasingly expect products and communications tailored to their individual preferences. Driven by technological advances, and led by digitally-savvy retailers like Amazon and eBay, brands are looking to data analysis to deliver tailored recommendations every time customers open their emails, smart apps, social…
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8 October
Why Chinese brands are catching up to European brands
Over the past few years, China has become the most coveted retail market in the world. Brands from across the globe are trying to connect with Chinese consumers, who have emerged as strong consumers and are looking to spend their money on quality products from abroad. Cross-border eCommerce opened the…
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2 October
5G will transform the retail experience
We’ve all heard about the rollout of the 5G mobile network and what it will mean for us as consumers, like almost instantaneous download speeds and ultra-reliable network connectivity. For businesses, the potential of 5G opens doors to revolutionary changes that will transform British industries. According to research, 5G could…
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1 October
From clicks-to-bricks
2019 continues to be an extremely turbulent time for the retail sector. Barely a week goes by when we don’t hear of yet another, long-standing and well-established high street retailer beginning to crumble as it struggles to keep up with a number of online rivals. In fact, new figures released…
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Sep- 2019 -30 September
The benefits of the secondary market
In June, the French prime minister announced a new law that looks to ban the destruction of unsold products. The legislation, which directly tackles the €650m (£576m) worth of new consumer products that are binned or destroyed every year in France, will go into effect within the next four years.…
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27 September
How to save a sale with an efficient warehouse operation
One of the biggest frustrations in store shoppers face is not being able to find the products they’re looking for – whether they are sold out, hard to find or simply not practical to keep in stock. And customers hardly ever ask about them if they’re not. While these missed…
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25 September
Retail Lessons from DTC challenger brands
Direct-to-consumer (DTC) brands are shaking up entire categories. It’s now nearly impossible to find a single product category left unaffected by the arrival of this new wave of challenger brands. Even categories that have been stagnating for decades are finding themselves being disrupted. So how can your brand win in…
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24 September
The rise of loyalty schemes in the retail sector
E-vouchers are increasing in popularity. While at a relatively steady pace, the sector has grown 10% over the past two years. Hawk Incentives recently published The Loyalty Evolution Report which looked at customer loyalty and what’s driving it. Currently a massive 82% of Brits subscribe to at least one loyalty…
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20 September
Resurrecting Retail through Improvement of Customer Service
The retail sector is used to bustling sales and packed shoppers during bank holiday weekends. However, the latest data showed a sharp drop of 1.9% in footfall on bank holiday Monday compared to August 2018. Why has this decline occurred? Why are high streets failing to generate equal or higher…
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