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Four tips to mastering millennial brand loyalty

Millennials can be demanding – they want variety, they want value for money, and they want everything to be available to them at the touch of a button – and quickly. Their demands are being met – from fast-fashion retailers delivering clothes to their doorstep the next day to Netflix…

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Maintaining a sense of balance in the omnichannel

Marketers often face a challenge when balancing their use of online and offline channels. If one is much heavier than the other, marketing effectiveness can slump, lacking energy and appeal. Digital and physical can work in tandem to trigger consumer engagement and if this is timed correctly, they can complement…

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A sustainable Christmas is coming to town

We are all reminded that the holiday season is approaching with a flurry of Christmas adverts encouraging us all to spend, yet retailers are anticipating a less than merry Christmas for their sales. According to Deloitte, only 62% of retailers expect to see higher sales this Christmas compared to a…

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How online retailers can reduce the impact of festive returns

Peak season is just around the corner and this year more than a quarter (28%) of UK shoppers expect to spend more online during the 2019 Christmas shopping season than in 2018. With Black Friday and Cyber Monday now both staple fixtures in the calendar for shoppers and brands, millions…

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How can social media be used to build customer loyalty?

The UK’s high street retailers are continuing to struggle – in September 2019 analysts recorded the highest net closure rate since records began. 1,234 chain retailers closed shop in the first half of 2019, which is more than any other period since monitoring started in 2010. This is largely driven…

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Why electric car charging is a problem retailers must solve in 2020

“Will there be parking?” was the problem which out-of-town shopping solved for customers in the 1990s and 2000s.  “Will there be charging?” is the problem which retailers need to solve in the 2020s – because the consumer of the future drives, if not necessarily owns, an electric car.  If you…

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How AI can help implement a quick and seamless shopping experience

Earlier this year, Sainsbury’s announced it was in talks with Uber Eats to launch a grocery delivery service. Whilst most major supermarkets offer their own online delivery service, it’s this kind of innovative thinking and the alignment of offerings with services relevant to your audience that will help gain an…

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What retailers can learn from Europe’s top performers about transformation

With e-commerce being the fastest growing segment of the retail market in Europe and North America, it would be natural to assume that the online store should be the key focus for retailers. However, in reality, this is not so clear-cut. Following recent research from Google and e-commerce consultancy Practicology,…

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Mothercare: what was its formula for failure?

Last week it was announced that Mothercare, a constant of the British high street for over 50 years, had become the latest retail casualty — with all of its 79 stores set to close. But what went wrong for the maternity and baby brand? Mothercare is one of many brands…

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Is Boris sticking two fingers up at the Treasury Select Committee on Business Rates?

The worst fears from those who have read and welcomed the recent Treasury Select Committee report into business rates- that the next Government could well ignore them,- seem to be borne out by the latest Conservative party announcements on the “broken” business rates issue. Announcements last night from the Conservatives…

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