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Apr- 2021 -19 April
How retailers can optimise their digital strategies for a post-lockdown world
As we pass the anniversary of the first national lockdown, many retailers are pausing to reflect on how the past year has impacted their business. While some have struggled to adapt others have thrived, seeing restrictions as an opportunity to attract new customers through Google Shopping and e-commerce platforms. With…
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16 April
Real time data underpins retail success with unpredictable shoppers
We live in unprecedented times and for retailers this challenging environment throws a new curve ball each week. Shopper behaviour is not easy to predict in normal circumstances and Covid-19 has exacerbated this challenge. This can, for example, be seen in foot traffic to stores – a key indicator of shopper…
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15 April
Could failed deliveries threaten to derail the global eCommerce boom?
The pandemic has prompted a global surge in consumers buying goods online, quickly accelerating a trend that was already well underway. As a result, business is booming for retail businesses worldwide, with 54% of firms reporting an increase in international orders during the past 12 months. While this has clearly…
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14 April
A repackaged retail strategy – How FMCG brands are innovating to stay ahead
The FMCG category has been buffeted by unprecedented change over the past year with huge disruption to traditional routes to market and dramatically altered customer behaviour. With consumers stuck at home, brands have been forced to overhaul long-running product distribution strategies and completely rethink marketing plans for product launches. Encouragingly…
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13 April
Eight ways retailers can use TikTok to create a marketing storm
TikTok has come into its own during the pandemic. The social platform has 100 million monthly active users across Europe, according to latest Kantar figures, and was the most downloaded app of 2020. That’s perhaps unsurprising given what we’ve all been living through – our need for light relief has…
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12 April
How John Lewis plans to bounce back
In 2007, upmarket retail giant John Lewis revealed plans for an ambitious expansion scheme, which aimed to double the size of its business. At the time, the company only had 26 sites across the UK and the £700m investment was created to increase its high street presence: bringing a further…
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9 April
The aspirin that soothes the returns headache
Are returns the biggest headache for online retailers? Returns are not so great for customers either. If retailers are to make the most of the new captive audience, it is time to stop treating returns as an annoying business cost. With the right approach, retailers can improve the customer experience,…
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8 April
Why retail store closures don’t have to be bad for business
It is no secret that the retail sector is facing somewhat of a crisis, with a number of leading retail chains – including Arcadia Group, M&Co, Harveys Furniture and Monsoon, amongst others – entering administration or shuttering up for good in the midst of the global pandemic. While for many…
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7 April
Amazon’s here – so what’s the future for UK supermarkets?
Amazon has set its sights on the UK supermarket sector. From the Amazon Fresh initiative to its partnership with Morrisons, offering free, next day delivery to Prime customers, the arch disruptor is looking to turn the UK multiple market on its head. Free next day delivery for everyday, household essentials…
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6 April
Retailers’ roles in protecting customers from the threat of fraud
With more than half of retail fraud now cyber-enabled, retailers are under pressure to identify any vulnerabilities across their digital payment process and are at significant risk of financial and data fraud in relation to their credit schemes. E-commerce has been rapidly growing for years and the number of digital…
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