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How to integrate AI into your customer experience

Understanding AI in retail Start by gaining a clear understanding of AI and its diverse applications in the retail sector,…

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A guide to podcast advertising and sponsorships

Know your podcast landscape Research various podcast genres and identify shows that align with your retail niche. Define your target…

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Collaborations in retail: partnering with brands and influencers

Define your collaboration goals Start by identifying your objectives for collaborations. Are you looking to increase brand visibility, drive sales,…

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A guide to offering financing options

Understand the benefits Familiarise yourself with the benefits of offering financing options, such as increased sales, higher average order values,…

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A guide to affiliate marketing

Understand affiliate marketing Start by gaining a thorough understanding of what affiliate marketing is and how it works. In essence,…

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The dos and don’ts to effective retail signage

Do keep it clear and concise Craft messages that are easy to read and understand at a glance, so use…

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A guide to SMS marketing

Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build…

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How to implement a subscription model

Define your subscription offering Start by identifying what products or services you can offer through a subscription model. This could…

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Ways to build a brand community

Define your brand identity Start by defining your brand identity, values, and mission. What makes your retail brand unique, and…

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How to manage peak shopping seasons

Early planning and forecasting Begin planning for peak seasons well in advance by using historical sales data, market trends, and…

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