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B&M has appointed Asda exec Atheeq Akbar as CFO, with the appointment set to take effect in February 2027.
Akbar joins the variety goods retailer from ASDA, where he currently serves as vice president of commercial finance. Prior to that, he held a number of senior finance roles at Morrisons, including finance director, and has also worked for Tesco and Etihad Airways.
The appointment follows a recruitment process conducted by the company as it continues to implement its growth strategy. Akbar will work alongside chief executive Tjeerd Jegen and chair Tiffany Hall when he joins the business.
Until then, interim chief financial officer Pete Waterhouse will remain in post to support the transition. B&M said a specific start date for Akbar will be confirmed in due course.
Akbar said: “The opportunity for UK value retail is considerable, as is the leadership role B&M can continue to play in its development. I am excited to be joining the company at such an important time and I look forward to working with Tjeerd and the board to deliver B&M at its full potential.”
Jegen added: “Securing the right individual as chief financial officer has been a key priority for me in recent months and I am excited that after an extensive search, we can announce Atheeq in this role. His strong commercial background in UK retail will be a great asset as we bring about change to deepen the financial foundations of our business. I look forward to partnering with Atheeq and would like to thank Pete Waterhouse for his continued leadership as interim CFO in the meantime as we bring about a seamless transition in this important role.”
