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Italian luxury group confirms 10% annual growth forecast following strong retail performance in Americas and Asia

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Brunello Cucinelli has reported revenues of €369.1m (£321.5m) for the first quarter of 2026, representing a 14% increase at constant exchange rates.

The results were driven by growth across all major geographical markets. The group experienced its strongest performance in the Americas, where sales rose by 20.3% to €137.7m (£119.9m). Asian markets grew by 17.8% to €106.7m (£92.9m), while European sales increased by 4.4% to reach €124.7m (£108.6m).

Retail remains the dominant distribution channel for the fashion house, accounting for 64.5% of total turnover. Revenues in this sector grew by 20.1%, supported by new boutique openings in China and the United States.

The company attributed the growth to high demand for its spring-summer collections and an increase in average spending by local clients. It also highlighted the contribution of Callimacus, a new e-commerce platform powered by artificial intelligence.

Wholesale revenues reached €130.9m (£114m), a 4.3% increase compared to the first quarter of 2025. The group noted that international demand is increasingly oriented towards high-end products and manual craftsmanship in the exclusive luxury segment.

The board of directors confirmed its outlook for the remainder of the year, anticipating annual revenue growth of approximately 10%. The company also expects a similar growth rate for 2027.

Executive chairman Brunello Cucinelli said: “The first quarter of 2026 ended with a 14% increase in revenue, a result we may confidently regard as excellent. On a global level, the brand’s elevated image remains very robust, and we believe it is enjoying the finest moment in our history.”

The chairman added that the company had applied lessons learned during the 2020 pandemic to navigate the current geopolitical climate. He said: “We have drawn upon the importance of clarity in the fundamental principles of our enterprise; the necessity for all our decisions to be reversible, elastic, and flexible.”

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