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Sephora has announced the launch of its app in ChatGPT, which will see AI help customers with finding products and offer tailored advice and recommendations.
The beauty retailer’s new app, piloting in the United States, will allow users to ask the AI tool for beauty advice in the chat, after which the Sephora app will appear and give users responses based on preferences listed in their Sephora Beauty Insider account profile if they choose to link their Beauty Insider account to the app.
Customers will also be able to use their Sephora loyalty rewards and membership perks such as free shipping deals and samples, while future updates are set to allow direct in-app purchasing.
Sephora and OpenAI said they are committed to exploring broader collaboration across Sephora’s global operations.
Sephora said the app builds on a long history of digital innovation within the company, with its latest advancement improving shopping experiences and allowing for greater personalisation.
It added that it is adapting to changing customer behaviour around the world and is looking at working with OpenAI further, as people increasingly incorporate AI programmes into their daily routines.
Sephora global chief digital officer Anca Marola said: “At Sephora we are passionate about assisting our customers with the best beauty advice and curation, wherever and whenever they want. Today this means piloting the Sephora app on new intelligent channels such as ChatGPT. We are proud to introduce this experience in the US market, with the goal of expanding this globally.”
Nadine Graham, Sephora North America general manager of e-commerce, added: “Beauty clients around the world are increasingly open to AI-powered guidance, as many use technology to discover brands, trends, and routines. By blending our digital retailer expertise with new AI tools, we are creating new seamless and conversational experiences that are not only efficient but helpful for beauty consumers.”
Nick Turley, head of ChatGPT at OpenAI, said: “ChatGPT is increasingly becoming a starting point for how people discover products and make decisions. This new experience with Sephora explores how beauty discovery and shopping can be more helpful and personalized inside ChatGPT,” said Nick Turley, Head of ChatGPT at OpenAI.
