The Entertainer to open first outlet store at Dalton Park
The move follows The Entertainer’s expansion of branded concessions in British Garden Centres and its rollout into Tesco and Tesco Express stores
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Toy retailer The Entertainer will open its first outlet store at Dalton Park in County Durham on 4 October.
The 2,000 sq ft shop will stock toys and games from brands including Lego, Barbie and Paw Patrol, alongside the retailer’s Early Learning Centre and Addo private label ranges.
The opening has created full-time and part-time jobs in the local area, with further seasonal roles expected ahead of Christmas. Dalton Park is the North East’s largest outlet shopping centre and already hosts brands such as Marks and Spencer, Next and Adidas.
The move follows The Entertainer’s expansion of branded concessions in British Garden Centres and its rollout into Tesco and Tesco Express stores.
Andrew Murphy, group chief executive officer of The Entertainer, said: “The opening of our first ever outlet store is the latest in a series of exciting developments for The Entertainer and we’re excited to join the great line up of shops at Dalton Park.
“As the UK’s largest toy retailer, we’re delighted to be able to offer our customers even better value across the toys, games, puzzles and collectibles that they love. We can’t wait to welcome customers to our new outlet store – which we hope will be just the first in a series of outlet openings as we finish the year on a high.”
Richard Kaye, centre manager at Dalton Park, added: “We’re delighted that The Entertainer has chosen Dalton Park as the renowned toy retailer’s very first outlet location.
“With the festive season fast approaching, the opening couldn’t come at a better time, and we’re confident it will be a hugely popular addition for shoppers looking for the perfect gifts for their loved ones.”
