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Spring heatwave sparks 500% retail sales surge at Debenhams Group

The group confirmed summer dresses surged 96% YoY at Karen Millen in May and linen dresses up 30% MoM at PrettyLittleThing, while playsuits rose 14% at Debenhams and 20% at PrettyLittleThing

The Debenhams Group, which includes Debenhams, Karen Millen, Boohoo, Man, and PrettyLittleThing, has reported a 500% surge in sales and a 1,000% increase in searches for certain summer products this May, compared with the same month last year, driven by the spring heatwave.

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