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SportsShoes has achieved a 13% year-on-year increase in outdoor product sales across its UK and international websites for the first six months of its financial year beginning on 1 March 2024.
The £90m turnover online outdoor gear, running shoes and running clothing retailer also secured 7,000 new customers for its outdoor categories in the same period, representing 13% year-on-year growth.
The total number of unique outdoor customer orders in the first half of the financial year increased 11% from the first six months of the previous year to 120,000.
The retailer attributed the growth in outdoor sales to seasonal conditions driving more customers to purchase waterproof footwear and apparel.
SportsShoes managing director, Brett Bannister, said: “The outdoor market represents a core opportunity for us as we target new growth opportunities in the UK and overseas. As we do with our running and athlete communities, we always look at ways we can complement and excite our established online presence with physical brand activations.
“Underpinning this is our commitment to offering an amazing product range from leading brands and continual efforts to ensure a best-in-class online purchasing experience.”
Supporting the outdoor category growth is the increased capabilities of the replatformed SportsShoes.com website. The project is part of a £4.6m investment over the last three years by the retailer in its people, processes, technologies and facilities.
Tom Cain, outdoor category buyer at SportsShoes.com, added: “With our outdoor customers, it is essential they have an opportunity to access the best available products suitable for their individual needs.
“This has driven our performance in the outdoor marketplace, and we look forward to working with our brand partners to maintain this and grow our established online presence.”
