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Sainsbury’s has announced that it has extended its Aldi price match scheme into its convenience stores, becoming the first supermarket to do so.
The price match offer is now available for all Sainsbury’s customers whether shopping online or in one of over 1,400 stores.
It includes daily staples like milk, bread, butter, jam, peanut butter, honey, pasta, rice and salad among other things.
The news follows a recent reset of Sainsbury’s convenience experience, in which the retailer updated store layouts and product ranges.
Simon Roberts, CEO, said: “Since setting out to put food back at the heart of our business four years ago, we’ve invested nearly £1bn in value. Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service.
“In our Sainsbury’s Locals, we’ve worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7 per cent and adding more food on the move products – the primary mission of most convenience shoppers.”
He added: “When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice. With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season.”
