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Alo Yoga, the luxury activewear brand, has selected Covent Garden as the UK location for a new store.
The lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a gateway to Covent Garden’s Seven Dials neighbourhood.
Alo Yoga’s Covent Garden store will introduce its luxury collection of lifestyle and activewear to the West End. The entrance of the Californian-born brand marks a milestone in its UK expansion, joining over 100 Alo Sanctuaries worldwide as part of its mission to inspire “mindful movement and create community”.
Spanning three floors, the anchor store will spotlight Alo Yoga’s studio-to-street ethos, featuring its range of women’s and menswear, designed to be “comfortable, contemporary, and trend-forward”. Products on offer will include activewear, loungewear, accessories, and a selection of wellness products.
The new Covent Garden store will be fitted out in a bright aesthetic with exposed brick accents, designed to reflect its Californian heritage and provide a neutral backdrop to spotlight its range of performance-wear products.
Alo Yoga will join the destination’s roster of anchor stores from world-class performance-wear brands, with Neal Street being home to an upsized store from outdoor retailer Finisterre, and Earlham Street set to welcome a flagship location for Swedish footwear brand, Axel Arigato.
Michelle McGrath, executive director, Shaftesbury Capital, said: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone.
“Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands. The neighbourhood is already home to an unrivalled selection of high-performance brands, and the arrival of Alo Yoga will further enhance this dynamic line-up, adding even greater diversity and expertise to an evolving Seven Dials offer as part of Covent Garden.”
