Deckers Brands appoints new HOKA president

Deckers Brands has recently announced that it has named Robin Green as the next president of HOKA, effective immediately. 

Green will serve on the executive leadership team, reporting directly to Dave Powers, chief executive officer and president of Deckers Brands.

She has an extensive track record of leading and operating complex global businesses while delivering transformative results and brand growth, most recently as global vice president of men’s running and fitness for NIKE, Inc. 

She will lead Deckers’ HOKA brand, with a focus on delivering continued growth, further expanding on consumer and athlete connection, and accelerating the product innovation pipeline across a dynamic global marketplace.

Powers said: “Robin is a strong leader with a demonstrated ability to develop and execute on multi-year strategic, growth-driving initiatives for global performance businesses, and I am eager for her to leverage that expertise as part of Deckers.

“HOKA is in its strongest position to date, and I am confident in our ability to continue its positive momentum with Robin at the helm. Together, we will focus on continuing to expand consumer awareness of HOKA, maximising and scaling our product offerings and accessibility, and eclipsing the exceptional revenue milestones hit over the last year.”

Regarding her appointment, Green said: “I am thrilled to join Deckers and lead the dedicated HOKA team to further unlock the potential of this outstanding brand. HOKA is delivering market share gains and record results at unparalleled levels for our industry, and we will continue to execute on the incredible growth opportunities ahead. 

“I am confident in our ability to build on the HOKA brand’s commitment to product innovation excellence, capitalise on our growing global consumer demand and brand loyalty, and optimise for marketplace management and growth.”