John Lewis appoints new head of brand and store experience

The John Lewis Partnership has announced the appointment of Paul Jones as its new head of brand and store experience.

Jones joins the Partnership after 12 years with Tesco where most recently he was head of brand, store design.

Starting on 8 January 2024, his role will be “integral” to helping develop the customer strategy of both the John Lewis and John Lewis Partnership brands.

He will be tasked with delivering new in-store experiences, events and propositions with an omnichannel approach as the business commits to what it calls a “long-term store strategy”.

Jones said: “This is an genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”

Charlotte Lock, pan-partnership customer director, added: “Our stores are where outstanding service, stand-out experiences and brilliant products come to life. Paul’s appointment underlines the role they continue to play within our omnichannel strategy – and more crucially their importance to our customers. Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”