Dr Martens to open 100th EMEA store on Oxford Street
The new location, at 184 – 190 Oxford St, will open on 10 November 2023
Dr. Martens plc is set to open its 100th EMEA (Europe, Middle East and Africa region) store on London’s Oxford Street.
The new location, at 184 – 190 Oxford St, will open on 10 November 2023.
Dr Martens stated that the new store, which is near its flagship store in Carnaby Street, will “increase” the brand’s presence due to its “prime” location.
The new store, the second largest trading space on one floor in EMEA (second only to the Camden store), will incorporate elements reflecting Dr. Martens’ commitments to sustainability and music, “a cornerstone of Dr. Martens’ brand and history”.
Mike Stopforth, EMEA president at Dr. Martens said: “Oxford Street has long been a key shopping location for London. It feels fitting that our 100th store location should reflect our iconic brand so well.
“We have travelled a long way since launching the 1460, 63 years ago, but our brand is authentic to its origins and while we have stores across Europe, it is symbolic that the 100th is in London alongside our flagship on Carnaby Street. We’re hugely excited to open the doors and welcome customers from the UK and all over the world.”
