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Asos reportedly has plans to close down its Outlet department in a bid to focus on key brands to improve profitability, according to Drapers.
Launched in 2008, Asos Outlet which houses end of season products from third party brands at up to 70% off, will see around 15 of its employees made redundant.
Drapers stated that Asos will have a 30-day consultation period with the Outlet department and will try to offer other roles to the affected employees.
Asos said that these changes are part of its previously announced plans to reshape the business to deliver profitable growth as part of our Driving Change Agenda and will better align its teams with its strategic priorities.
An Asos spokesperson told Retail Sector: “We are currently consulting with members of our outlet team on proposals to change how the department operates. It would be inappropriate to comment further at this stage.”
