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Boots has announced that it will launch a new beauty only store at Battersea Power Station.
The 11,200 sq ft beauty playground is set to open later this year at London’s newest shopping destination and will create a new destination for beauty lovers to try out new products, looks and trends with more than 250 cosmetics, skincare and haircare brands available.
There will be several new UK-exclusive brands and ranges from diverse and female owned brands. Customers can sign up for news of brand announcements and behind the scenes content at Boots beauty store.
Boots will make good use of its leadership in healthcare and expertise in skin, with skin-specialist pharmacists and qualified dermatologists on hand to offer advice. A new team of Boots Beauty Specialists will also be recruited, joining the already 1,000+ strong Beauty Crew across the UK, offering free consultations with personalised, brand-neutral beauty and skincare advice to customers, alongside thousands of Brand specialist advisors.
The news follows the rejuvenation of over 170 beauty halls across the UK and Ireland, most recently in St Albans, White City, Kilbride, Grantham and Stratford-upon-Avon. These new reinvented beauty halls have been the first to stock trending new brands, including Grown Alchemist, Sol De Janeiro and Function of beauty, alongside cult beauty icons, Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.
Paul Niezawitowski, beauty director at Boots, said: “Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme.
“Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”
