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H&M sues Shein over copyright infringement
Author: Wpcpey

H&M sues Shein over copyright infringement

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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H&M is reportedly suing fast-fashion company Shein for copyright infringement in Hong Kong, according to Bloomberg News

Reports said that H&M first accused Shein of copying dozens of its designs back in 2021. 

Shein Group Ltd and Zoetop Business Co, a Hong Kong-based entity that previously owned Shein, are among the defendants named in a court filing that was issued in July 2021 and obtained by Bloomberg.

Bloomberg said the filing included photos of H&M items, such as swimwear and sweaters, as evidence that Shein had stolen its designs. 

According to a separate document released in May, the case was first heard last September, and the judge allowed the case to proceed, with the most recent hearing taking place at the Hong Kong High Court on 21 June. A new hearing is set for 31 July.

H&M and Shein have been contacted for further comment. 

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