TikTok opens pop-up shop on Oxford Street
Hashtags like #TikTokMadeMeBuyIt have reached over 60 billion views, with trending products including beauty, fashion, food, and tech.
TikTok Shop UK is opening its first pop up on Oxford Street in London, to show the brands and creators selling on the platform in a real world context.
The pop up is not open to the public, but will be open to existing and prospective merchants and creators to visit from 30 June to 6 July with a focus on the tech, home and living and book product categories.
Its merchants and creators are hosting live streams from the venue as TikTok revealed that previous studies showed that 50% of TikTok users have bought something after watching a TikTok Live, and TikTok users are 1.7x more likely to watch branded lives to buy products than non-users.
The platform said hashtags like #TikTokMadeMeBuyIt have reached over 60 billion views, with trending products including beauty, fashion, food, and tech.
It added that through the pop-up shop, merchants and creators will have the opportunity to meet TikTok experts to learn about social selling and how businesses can use the online community and trends.
Patrick Nommensen, GM of E-Commerce, said: “TikTok’s community has created a brand new era of social commerce opportunities, where a single piece of content can quickly go viral and create both demand and opportunity. We’ve seen merchants and creators transform their businesses and their lives in a way that would be impossible on any other platform.
“Our community can now discover and buy everything from a new coffee machine to the latest drone, or their favourite #BookTok best seller, all without leaving the platform. Through this exciting pop up shop on the iconic Oxford Street, we hope to shine a light on the opportunities available for merchants and creators to be discovered and thrive on the platform.”
