Aldi sees frozen fish and seafood volume market share soar
Kantar said Aldi is the only major retailer to show volume growth in the frozen fish and seafood category, with its volume market share of all frozen products also increasing from 12.0% to 13.4%
Aldi has increased its volume market share of frozen fish and seafood from 12.0% to 14.3% in the 12-week period ending 14 May 2023, according to the latest figures from Kantar.
It now sells more frozen fish than any other retailer in the UK aside from Tesco, overtaking frozen food retailer Iceland which saw its market share reduce from 14.6% to 13.7% in the same time period.
Kantar said Aldi is the only major retailer to show volume growth in the frozen fish and seafood category, with its volume market share of all frozen products also increasing from 12.0% to 13.4%.
Last year, Aldi overtook Morrisons to become the UK’s fourth largest supermarket and recently achieved an all-time market share high of 10.1%.
Aldi has also been recognised by Which? as the UK’s Cheapest Supermarket for the past 11 consecutive months, with the latest figures showing Aldi is £18.31 cheaper on a basket of shopping than the most expensive supermarket, Waitrose.
