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Shein has announced plans to host roughly 30 pop-ups around the Europe, Middle East and Africa (EMEA) region this year.
The news comes as the global e-retailer of fashion, beauty and lifestyle products officially opened its EMEA headquarters in Dublin city centre, Ireland, which will host its strategic IT hub for the region and will function as the heart of its operations.
In addition to its Ireland headquarters, the retailer announced it will be growing its Dublin workforce to fill 30 roles in data analytics, security engineering, finance management and legal.
Last year, Shein’s pop-up at Jervis Shopping Centre in Dublin attracted over 4,000 visitors per day. As a result, the retailer found that pop-ups form an “integral” part of its business model, which allows customers to experience products first-hand.
Leonard Lin, global head of government relations for Shein, said: “I am delighted to launch our EMEA headquarters in Ireland. Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow their business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in EMEA – which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities.”
Michael Lohan, CEO of IDA Ireland, added: “The arrival of Shein in Dublin is a welcome addition to Ireland’s IT sector along with their plans to hire 30 people by the end of 2023. Ireland is an ideal location in terms of talent and experienced resources from which Shein can grow and expand their offering in Europe. I wish them great success here.”
