Asda expands Claire’s partnership to 500 locations

Accessories and jewellery retailer Claire’s is partnering up with supermarket chain Asda to bring Claire’s products to more than 500 Asda stores across the UK. 

The partnership comes after a successful initial ‘test and learn’ with 10 stores in October 2020, which has now been expanded. This partnership will allow Asda customers to keep having access to a wide range of Claire’s accessories at great value. 

Ryan Vero, chief executive officer of Claire’s, said: “Through our expanding consumer products partnerships, we are bringing Claire’s within reach of even more customers in even more locations where they live and shop. 

“We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”

The range of products offered include Claire’s accessories for hair, cosmetics and fashion as well as more seasonal items during special times such as Christmas, Easter and back to school products. The items will be available to find in multiple locations in Asda stores, including George, the hair and beauty aisles and seasonal event areas. 

Alison Grainger, senior director for retail planning and proposition, GM and George, added: “By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”