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Toy retailer, The Entertainer, has announced a partnership with Tesco to open branded concessions in around 35 Tesco stores across the country.
The trial partnership will offer Tesco customers the chance to shop The Entertainer’s range of products from leading brands such as Barbie, Lego, Marvel and Paw Patrol.
Gary Grant, chairman and founder of The Entertainer, said: “We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco, which takes our products and experiences directly to families and children right in the heart of their local communities.”
He added: “The in-store collaboration will provide shoppers with the chance to shop our best-selling and affordable range of the latest toys and games, which will include products from Addo and Early Learning Centre, from more locations across the country than ever before.
Louise Goodland, head of strategic partnerships at Tesco, added: “We’re delighted to launch this trial with The Entertainer team, which is a leading expert in its field. We’re excited to work alongside the retailer and to bring a new offering to our customers.”
