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The Midcounties Co-operative has announced the appointment of Peter Kelly as its new chief financial officer (CFO), replacing Peter Dubois who has stepped down after 26 years with the society.

Kelly will also take on executive responsibility for IT within The Midcounties. Previously, he served as head of finance, having been with the society since 2019. Additionally, since December 2021, he has acted as interim CFO.

In his new role, he will support Midcounties’ group chief executive, Phil Ponsonby, in ensuring the right financial foundations are in place to support The Midcounties’ growth agenda in 2022 and beyond. 

The Midcounties said Kelly has been instrumental in reorganising its financial functions and building firm relations with funding partners. Prior to joining Midcounties, he held senior positions at a number of retailers, including Halfords, Monsoon and Dunelm.

The Midcounties previously announced plans to invest more than £5m in opening 10 new food stores in the next year, as well as three new nurseries with a total investment of almost £2m, forming part of the company’s plans to double the size of the society’s nursery portfolio over the next five years.

The society is also investing in transforming its travel business and further development of its digital propositions in healthcare and utility services.

Phil Ponsonby, chief executive at The Midcounties Co-operative, said: “I am delighted that Peter is joining our executive team at such an exciting time as we look to grow the organisation through investment and partnerships.

“I know that Peter shares the board’s ambition to make a positive difference across the communities in which we trade and to play a key role in transforming the society to meet the needs of a changing world and for future generations.”

Kelly added: “I am excited to be joining the executive team at this stage and relish being part of our ambitious growth plans.

“I hope that, looking forward, we can thrive and deliver even more for our members and communities. I would like to thank Peter Dubois for giving me the opportunity here at Midcounties and for his continued support.”

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