Boots to freeze prices on 1,500 own label products

Boots has announced a commitment to freeze the price of 1,500 own label products to help ensure they remain affordable as the cost of living crisis continues to escalate. 

Its own label lines, with products including everyday essentials such as toothpaste, shampoo, nappies and shower gel, will be price locked until at least the end of the year.

The list of products spans categories such as toiletries, haircare, dental, health, wellness and beauty.

In addition to freezing prices, Boots said it also offers over 1,300 deals or promotions in its stores and online. Its recently launched Price Advantage scheme provides Boots Advantage Card holders with discounts on over 400 products each month, for example. According to Boots, with an average saving of £2.65 per product, the scheme has helped customers to save over £8m to date. 

Steve Ager, chief customer and commercial officer at Boots UK, said: “We always try to offer great value and the best price for our customers. In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials.  

“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”