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Dunelm opens new format store at The Springs Leeds

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Dunelm has announced it is set to open a new 18,362 square feet sales store with mezzanine in Leeds after it confirmed a further agreement with The Springs out of town retail and leisure shopping centre.

This will be Dunelm’s first new smaller format store in the country and its first paperless receipt store in a bid to change customer habits and further promote a sustainable business.

Dunelm’s portfolio now comprises 175 stores and employs over 9,000 colleagues nationwide.

The Springs is a 350,000 sq ft shopping and leisure attraction located at the heart of Thorpe Park Leeds at Junction 46 of the M1. 

Data from landlord Thorpe Park Developments Ltd (TPDL) revealed “continued growth and increased popularity” of The Springs despite the challenges of Covid over the last two years. 

Footfall has remained consistent and retailer performance figures show as much as 25% increase in trading from pre-pandemic levels in 2019. Additionally, for the 12 months from September 2020 to September 2021, the total number of consumer visits hit 1.4 million, with an average daily vehicle recording of more than 4,000.

Steve Barton, director of Property at Dunelm, said, “We are delighted to announce that we will open a new store at The Springs Leeds on 1 April 2022. We chose The Springs due to its high-quality environment, and great transport and infrastructure links.

“It is an ideal scheme for us to launch our new format store that is around half the size of our standard superstore.”

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