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Marks and Spencer (M&S) has announced that 14 Jaeger stores are set to open across the UK and Ireland, following “encouraging” early demand for the brand online and a successful UK store trial which has been running since October last year.
Jaeger is an independent brand under the M&S ecosystem, offering both men and women collectable pieces.
From April, customers will be able to shop Jaeger in M&S stores across the UK and Ireland, including Bath, Braehead, Brooklands, Cheshunt, Dundrum, Hedge End, Kensington, Kingston, Leamington Spa, Lisburn, Manchester, Oxford, Pantheon and York – Vangarde.
The M&S stores will offer bespoke Jaeger sections, featuring a curated collection of products, changing rooms, seating areas and till points, as well as dedicated Jaeger style experts on hand to assist customers.
Later this year, Jaeger will also begin international store trials in Dubai, Hong Kong, and Singapore.
Fiona Lambert, managing director of Jaeger, said: “Our expansion into 14 more M&S stores across the UK is the latest exciting step on the journey for Jaeger as part of the M&S Family. We’ve re-imagined the brand, keeping Jaeger’s values but designing for today’s lifestyle.
“With our dedicated store environment within M&S growing, we can’t wait to invite customers to meet our team of style experts and experience the timeless quality and effortless elegance of JAEGER products, both in store and on M&S.com.
