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Asos has signed a new cloud agreement with Microsoft that will see the business continue to use the Microsoft Cloud as its cloud platform for the next five years.
Asos uses Microsoft Azure and its AI capabilities to power its digital platforms and support new data-led workstreams.
Over the past few years, Asos’ engineering team of approximately 70 have worked with Microsoft to build a customer platform to handle “high levels of customer demand”.
Through the renewed partnership, Asos will work with Microsoft to launch new projects to support and accelerate its growth plans.
These focus on “unlocking” new customer experiences and business capabilities, such as Asos’ Partner Fulfilment programme, which will expand the range and availability of products, and maximise demand conversion, customer choice and stock availability.
Asos said that leveraging Microsoft’s research, alongside its own data science expertise, will enable the business to deliver operational efficiencies by better predicting customer demand, optimising logistics and delivering efficiencies across price and stock investments.
The company added that the built-in Azure security tools will provide Asos with “rapid” detection and response to potential threats.
Cliff Cohen, chief technology officer at Asos, said: “Over the past few years, we’ve rebuilt our technology platform to ensure we have the foundations in place to support a truly global business.
“As we embark on our next phase of growth, we see Microsoft as a critical partner that is trusted and can provide a comprehensive set of cloud and AI solutions as a key enabler for evolution of our customer offering, particularly in delivering new business capabilities to support our growth strategy and embedding data-driven insights across our business.”
Scott Guthrie, executive vice president of Cloud and AI at Microsoft, added: “By harnessing the power of the Microsoft Cloud and its AI capabilities, Asos will be able to better meet customer demand, provide greater product availability, and deliver more seamless and personalised digital experiences.”
