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AO expands logistics network with new warehouse

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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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AO has opened its fourth warehouse in Crewe, in a move that creates over 80 new jobs and adds over 300,000 sqft of new distribution space to its logistics network.

The online retailer will now occupy the Crewe Commercial Park site in what is the largest commercial property build of the year in the region, building on its existing logistics hub with three warehouses already in the town. 

The warehouse will also allow for an increased stockholding capacity with space to reportedly house over 200,000 appliances.

The retailer said it is continuing to invest heavily in its logistics network to support future growth. Over the last 18 months, for example, it has increased its warehousing capacity by over 80%, creating over 1,200 jobs across the business.

The latest opening also follows AO’s “huge push” for driver recruitment amid the current shortage. It is currently recruiting employed drivers nationwide, with over 100 logistics vacancies available, including HGV drivers, 7.5t delivery drivers and warehouse operatives.

Tony Chrystal, director of Operations at AO Logistics, said: “It’s fantastic to see AO both growing it’s logistics base in the North-West and providing even more job opportunities for the people of Cheshire

“The rapid expansion of AO Logistics is really a testament to the hard work of our people and how much we’ve grown over the last 18 months – I can’t wait to see how this investment benefits our operation.” 

Sarah Ratcliffe, commercial property partner at retail specialist law firm Gordons, advised AO on the letting. 

She said: “Crewe 305 is in an excellent strategic location which will further enable AO to implement its impressive growth strategy. We are very pleased to have helped AO secure this high-quality logistics space.”

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