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Sainsbury’s opens new Brunel Street Works store

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On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Sainsbury’s has opened its newest store at Newham Brunel Street Works Local. 

The store is situated in the new Brunel Street Works development, delivered by Vistry Partnerships. Located next to Canning Town Station, it is open from 7am-11pm Monday to Sunday.

The store has created an additional 23 jobs, who Sainsbury’s say will play an active role in the local area and support Sainsbury’s nationwide community programmes and charity partners.

Sainsbury’s property director Patrick Dunne said: “It’s fantastic to be opening a Sainsbury’s Local store in this new development. I know nearby residents will really enjoy being able to pick up their essentials here and experience the brilliant service our colleagues offer.” 

Jai Gill, Associate sales director at Vistry Partnerships, said: “Having a trusted brand like Sainsbury’s on the doorstep is a valued amenity, not just for picking up groceries, but also in the extensive community work they do. We’re thrilled they’re opening the doors here at Brunel Street Works today.”

Sainsbury’s Newham Brunel Street Works store manager, Kadeer Ahmad, said: “The new store looks great and our dedicated team of colleagues can’t wait to welcome customers through the door and become a part of the growing local community.”

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