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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Global Fashion Group (GFG) has announced its first adjusted EBITDA positive year for FY20 at €16.4m (£14.1m), its first profitable year, and an increase from the previous year’s loss of €37.1m (£32m), which was attributed to a “strong” fourth quarter.

The company also saw gross profit in Q4 increase to €183m (£158m) from €168.9m (£146m) the previous year.

However, the group saw its revenue marginally decline in Q4 to €415.6m (£359.3m) down from €417.7m (£361m) while net merchandising value (NMV) grew 28.9% to €594.5 (£513.9m) from €553.8m (£478,7m) in 2019.

The fashion company, which operates multiple online and instore brands such as Missguided, Bershka, H&M, also announced its “ambitious target” to become a €10bn (£8.6bn) NMV business in the next seven-nine years.

Christoph Barchewitz and Patrick Schmidt, co-CEOs of GFG, said: “FY 2020 was GFG’s first profitable year, on an Adj. EBITDA basis. This milestone and our continued like-for-like NMV growth is a testament to our leading position as the only online fashion and lifestyle-focused platform operating at scale in our markets, where we have continued to act as brands’ partner of choice.

“Performance this quarter was driven by a record increase in Active Customers, as ecommerce adoption continues to accelerate. We are well positioned for the next phase of growth and to deliver on our ambition towards becoming a €10 billion NMV business in the next 7-9 years.”

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