Morrisons has announced its acquisition of Falfish, a family-owned wholesaler of sustainable seafood based in Cornwall.
The acquisition represents the supermarket’s commitment to improving the range and quality of its fresh fish and shellfish in its stores.
Some 80% of Morrisons fish and shellfish, across its 497 stores and online business – will come from the chain’s wholly owned seafood operations.
Andrew Thornber, Morrisons’ manufacturing director, said: “Falfish is a great fit with Morrisons; not only is it a great British company supplying high quality fish and shellfish, but they also share our passion for sustainability and for local sourcing.
“Bringing Falfish into Morrisons further strengthens our position as Britain’s biggest foodmaker. Our manufacturing operations employ around 9,000 people at 19 sites throughout Britain, providing around 25% of everything that Morrisons sells.”
He added: The acquisition of Falfish means that over 80% of our fish and shellfish will now come from our own operations.”
Mark Greet, Falfish’s managing director, said: “Falfish has been a supplier to Morrisons since 2004 and over the years this has become a very strong partnership.
“For my father Ian and our family, as part of the Cornish community, this acquisition ensures the continuing ethos of Falfish in upholding our relationships and values, and strengthens this for our colleagues, for the South West fishing fleet, and for all of our customers and stakeholders.”
He added: “The acquisition is great news for Falfish’s Cornish operations and the wider community, bringing investment and access to many new opportunities.”