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On this episode of Talking Shop we are joined by Guy White, Founder of Catalyx. After a decade leading global portfolios, Guy launched Catalyx to fix a "broken" innovation process using behavioural science and AI. We discuss uncovering hidden consumer tensions, why traditional focus groups are failing retailers, and how to prove premium value in a competitive market. We also explore the courageous decisions leaders must make to stay relevant.

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GfK’s long-running Consumer Confidence Index increased two points to –12 in September.

The index measuring changes in personal finances during the last 12 months has increased by three points this month to +2, one point higher than September 2018.

The measure for the general economic situation of the country during the last 12 months also increased two points this month to -32, four points lower than in September 2018. Expectations for the general economic situation over the next 12 months have increased three points to -35.

Joe Staton, client strategy director at GfK, said: “More mixed signals this month as consumers continue to feel less than positive about the state of their personal finances and the general economy.

“While all sub measures are higher, they are anaemic in the case of our purchase intentions and how we view our wallets – and the results on the wider economy are still depressed.”

He added: “Since the Brexit referendum we have witnessed a long succession of negative Overall Index scores with the overall trend downwards. This month, British consumers appear to be treading water during this wait-and-see run-up to 31 October.”

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